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enough to be valuable. How many watches and clocks have we seen in the Pennines?”
“Good point,” says CandiCrush, “let’s have a look around tomorrow, before we sit down.”
“So it would help if HayWire was here,” reiterates MaxChaos “or his GuildMaster. What about wind turbines? How many of them do they have, or how many can they use?”
“And horses? Same questions!” says NutJob, “we just don’t know these answers. Is there anybody in Wolfland who knows about Pennite civic society?”
NutJob and KristalClear look at each other, and they both instantly say, “Mr Rafone!”
“That would be good!” muses KristalClear, “but we don’t know if even he knows much about the Pennites. What’s that thing he’s always banging on about?”
‘What do you want, do you really, really want?’
‘A decent standard of living, and
complete peace of mind.’
“That’s it then,” says CandiCrush, “we focus on watches and clocks, and we try to sell them a decent standard of living, and complete peace of mind.”
“Sell the sizzle not the sausage,” adds MaxChaos.
They all stare at him. He rarely says anything that poetic.
“Don’t ask me,” he says, “I hear it a lot down the docks. It’s something about saying …
‘wouldn’t you enjoy the exquisite taste and the
delicate texture of a freshly caught herring?’
… rather than trying to sell them by saying …
‘we’ve got herrings, buy some’
… it’s marketing speak apparently!”
“And we could try just offering more hard cash,” suggests CandiCrush.
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